What comes to mind when you think of small business marketing? In our experience, things like overwhelming, wasteful, expensive, or time-consuming often come to small business owners’ minds thanks to bad experiences.
Too many small businesses are told “You need to do marketing” and then handed an overwhelming list of tactics. Other small businesses are told, “Just spend x amount of money on y tactic. You’ll get results.”
But few are told how tactics work together, which ones they should choose, and (more importantly) how marketing fits into their business plan for getting from where they are now to where they want it to be.
Marketing your small business does not need to be overwhelming or wasteful. Rather, we believe marketing has the power to transform your business from surviving to thriving in a sustainable, profitable manner. You can do it, your team can do it, and we can help you do it.
In this guide to starting your small business marketing, we will show you how.