Marketing Services

Start attracting your best customers

Does marketing ever feel like the riskiest part of running your business? You know you need to do it to get customers in the door, but you hate investing anything in it because you don’t know if it will pay off?

We take the mystery out of marketing. We will help you develop a strategy that will turn your marketing from a guessing game into a step-by-step process to attract the customers who will love you.

Marketing Services

Start attracting

your best customers

 

Does marketing ever feel like the riskiest part of running your business? You know you need to do it to get customers in the door, but you hate investing anything in it because you don’t know if it will pay off?

We take the mystery out of marketing. We will help you develop a strategy that will turn your marketing from a guessing game into a step-by-step process to attract the customers who will love you.

How We target your marketing

We don’t market with a one-size-fits-all approach. We build unique strategies based on your goals, audience, and budget:

STEP 1: Define the strategy.

Every marketing effort has a purpose. The big-picture strategy and marketing plan is at the core of everything we do. Without walking through a comprehensive strategy, your marketing will be hit-or-miss.

During the strategy sessions, we’ll examine three things: your messaging, your lead generation, and your customer nurturing. When we’re done, you’ll not only have clear and effective messaging, but you’ll also have a step-by-step plan of action that will help you accomplish your goals.

This is typically the most time-intensive stage. We break the process into 4-8 sessions over the course of 4-6 weeks. While the sessions themselves aren’t long (usually 1-1.5 hours), each one can require an hour or more of preparation to make sure our time together is most effective.

STEP 2: Build the infrastructure.

Guided by the marketing plan, we will start building the infrastructure for our marketing efforts. We’ll align your branding and positioning with your marketing strategy. We’ll build the website, craft the lead generation and nurturing process, and set up the systems for successful campaigns.

This stage is typically less time intensive for you. Unless you choose otherwise, we’re usually the ones redesigning the website, writing web copy, wrangling social media platforms, and setting up ad accounts. We’ll need project review and approval from you, as well as other information we’ll need for the platforms work (like login access, billing information, etc.).

STEP 3: Put the plan into action.

After the foundation is built, we can put the machine in motion to start generating leads and sales. This is where we perform the tasks typically associated with marketing: running the ads, writing the blog posts, creating the email campaigns, posting to social media, maintaining the website, and more. We will also work on helping you build local visibility by optimizing your Google Local page and building credibility through reviews.

Depending on the resources available, we can run multiple concurrent campaigns. The more campaigns we run, the more we will all learn about your audience, and the faster we can refine your campaigns to get you optimal results.

If we’re in charge of implementing the campaigns, this stage doesn’t take up much of your time. However, if you only hire us for consulting (or a little implementation), this stage will be more time-intensive for you. Either way, we will send you reports of the campaigns, and meet regularly with you to let you know how your marketing plan is working and to give you our recommendations for adjustments.

What we do to get you customers

Marketing Strategy

Every marketing effort has a purpose. The big-picture strategy and marketing plan is at the core of everything we do. We walk you through a comprehensive strategy so that all your efforts will work together effectively.

Lead & Customer Nurturing

How do you convert leads into customers that rave about you? You deliver a world-class experience. Whether someone is casually interested in your business or a repeat customer, their interactions with you determines whether they stay or leave. We’ll help you craft an experience that keeps people coming in the door.

Brand development

Your branding is more than your logo. From your website to your messaging, your brand is a reflection of who you are and the emotions people connect with your company. We will help you build a brand that truly reflects you and the business you want to be.

Web design

A good website is a necessity for a solid online presence. Whether you’re a brick-and-mortar store or an internet-based company, our web developers and designers will build an online home for your business that will help you accomplish your goals.

Graphic & print design

Whether digital or print, the design of your promotional materials makes a lasting impression on your audience. From logos to email templates, from business cards to brochures, our graphic and print designers stay up-to-date on the latest design trends to ensure your marketing tools are fresh and professional.

Content marketing

Content is one of the most powerful marketing tools at your disposal. From blogs to social media, from email campaigns to printed materials, content helps you nurture relationships with your established clientele and connect with new customers who will love you.

Let’s start making Your business better

Are you ready to go all-in and get your business on track?

We’ll likely be able to get good results for you if you have:

An open mind to learn, to make changes to improve your business, and to be straightforward about the problems you want to solve.
Flexibility in your budget to invest in the long-term future health and success of your business. While we work within a lot of different budgets (from $150-10,000+ a month), we’re not going to be able to do a whole lot if your bank account is close to $0. (P.S. If you’re struggling and looking for a last-ditch effort to save your business, contact us anyways. We have many resources at our disposal that might be able to help you.)
30-60 minutes to spend on a call (or in-person meeting, if you’re local) to get to know you and your business.

Or let’s start with small wins:

U

A Review

We want to see what your goals are and what you really need to accomplish them. An in-depth review of your marketing, finance, administration, or all three will help us develop the best course of action for you.

A Project

Already know what help you need? We help you make some quick improvements with a shorter-term project like a new website, bookkeeping cleanup, a business plan, etc.