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Marketing can seem expensive and nebulous. It’s easy to throw money at it in Facebook ads or website design and simply hope
there’s some kind of return at the end of the year.
But hope is not a strategy. And especially as we recover from a global pandemic, small businesses of all sizes need a marketing strategy now more than ever.
Because the majority of their work is digital, it makes sense for a digital marketing team to work remotely. But setting up or hiring a remote work team for marketing your small business can seem like a daunting task at best and a bad investment at worst. How can you ensure that anything gets done at all, let alone well or on time.
It’s important as a leader to take the time to pause and reflect on your business. Gratitude is an essential mindset for running a business. It helps you frame the past with a sense of opportunity, looking at what was done and what can be done better. Mistakes become areas to grow. Clients become a supportive community. Challenges become chances to improve. Choosing gratitude positively reshapes your business. Here’s how.
Now that you know what project management is and how to put it into practice, you need the resources and tools to prepare you for success and make you the most efficient project management machine around. Check out these helpful resources below. These are the books, online resources, and tools that have helped us the most, and may help you too.
When I first learned about project management, I was in my first job working for a government contractor. The project manager’s roles seemed complicated, intimidating, and full of jargon. It wasn’t until I got the chance to talk with some of them that I realized project management is actually quite simple. In fact, I was doing it in my own role in HR and communications.
On Friday, the historic $2.2 trillion stimulus package passed the federal legislative and administrative branches to become law. The bill contains four provisions to provide assistance to small businesses, including those who are self-employed, freelancers, and independent contractors. Here is a summary of the bill and quick bullet-point answers to your most pressing questions.
Businesses and nonprofits of all sizes are getting hit hard right now due to the impact of the COVID-19 pandemic. Thankfully, many government and private funding sources are available to help businesses through this crisis. Read on to learn about the basic types of funding and how to apply for financing.
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