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If you use Google to search “how to market my small business,” the Google algorithm generates nearly 9 billion results. The possibilities for marketing your small business can seem endless and overwhelming. We think it doesn’t need to be that way.
When you search for something “near me,” you are using Google local search. And if you’re a business that has a physical location, Google local search (or local SEO) is a tactic you should not miss for marketing your small business. And your Google My Business listing is the best (and easiest!) way to boost your local SEO.
Holistic strategy involves taking a deep dive into your business from its purpose to its brand story. Here are three foundational areas to help make your strategy more customized and successful.
Creating content in a sound-bite world is challenging. The pressure to have content immediately...
Boost your small business marketing with the right platforms. We explain the best tactics to use and include a free course on marketing!
Unless you’re a small business marketing firm, you didn’t start your small business because you just love marketing. This is where outsourcing your small business marketing gives you the leverage to make your marketing better.
Marketing can seem expensive and nebulous. It’s easy to throw money at it in Facebook ads or website design and simply hope
there’s some kind of return at the end of the year.
But hope is not a strategy. And especially as we recover from a global pandemic, small businesses of all sizes need a marketing strategy now more than ever.
Because the majority of their work is digital, it makes sense for a digital marketing team to work remotely. But setting up or hiring a remote work team for marketing your small business can seem like a daunting task at best and a bad investment at worst. How can you ensure that anything gets done at all, let alone well or on time.
It’s important as a leader to take the time to pause and reflect on your business. Gratitude is an essential mindset for running a business. It helps you frame the past with a sense of opportunity, looking at what was done and what can be done better. Mistakes become areas to grow. Clients become a supportive community. Challenges become chances to improve. Choosing gratitude positively reshapes your business. Here’s how.