We have five reasons why working with a local digital marketing agency is a good idea for your small business.
Here are two examples of how a lead could travel through your marketing funnel. We also provide examples of troubleshooting funnel friction.
Developing a digital marketing funnel suited to your business and audience is one element of several that strategizes your marketing so you work smarter not harder.
To help you sift through the plethora of web designers available, we’ve put together a list of questions you should ask a digital marketing agency before signing on the dotted line.
Though traditional marketing tactics still have their strategic place, digital marketing is the future for small business marketing. In this article, I’m going to give you five reasons why digital marketing is important – even crucial – for small businesses.
I’ve lived the years of frustration trying to market a small business with a template website, and I can tell you that it’s not worth it. I have 6 really good reasons why you should market your small business with a custom website.
SEO marketing has a reputation for being too technical and inaccessible for the average small business owner. Truth is, SEO can be pretty technical. But there’s a lot of really important (and not overly technical!) SEO work you can successfully do yourself to market your small business.
Video is a must for marketing these days – including marketing small businesses. According to a Forbes article on small business video marketing, 66% of consumers would prefer watching a video to learn about a product rather than reading about it, and they spend about 16 hours per week watching video. Additionally, 81% of all businesses use video in their marketing – even B2B marketing.
With digital marketing tactics like Google ads, chatbots, and personalized LinkedIn messages, are relational marketing tactics even necessary anymore? We think yes. Digital marketing for your small business doesn’t replace your relationships and reputation, or vice versa. In fact, small businesses benefit from a marketing strategy that combines the two.
If you use Google to search “how to market my small business,” the Google algorithm generates nearly 9 billion results. The possibilities for marketing your small business can seem endless and overwhelming. We think it doesn’t need to be that way.
When you search for something “near me,” you are using Google local search. And if you’re a business that has a physical location, Google local search (or local SEO) is a tactic you should not miss for marketing your small business. And your Google My Business listing is the best (and easiest!) way to boost your local SEO.
Holistic strategy involves taking a deep dive into your business from its purpose to its brand story. Here are three foundational areas to help make your strategy more customized and successful.