Marketing can seem expensive and nebulous. It’s easy to throw money at it in Facebook ads or website design and simply hope
there’s some kind of return at the end of the year.

But hope is not a strategy. And especially as we recover from a global pandemic, small businesses of all sizes need a marketing strategy now more than ever.

Because the majority of their work is digital, it makes sense for a digital marketing team to work remotely. But setting up or hiring a remote work team for marketing your small business can seem like a daunting task at best and a bad investment at worst. How can you ensure that anything gets done at all, let alone well or on time.

It’s important as a leader to take the time to pause and reflect on your business. Gratitude is an essential mindset for running a business. It helps you frame the past with a sense of opportunity, looking at what was done and what can be done better. Mistakes become areas to grow. Clients become a supportive community. Challenges become chances to improve. Choosing gratitude positively reshapes your business. Here’s how.