Video is a must for marketing these days – including marketing small businesses. According to a Forbes article on small business video marketing, 66% of consumers would prefer watching a video to learn about a product rather than reading about it, and they spend about 16 hours per week watching video. Additionally, 81% of all businesses use video in their marketing – even B2B marketing.

With digital marketing tactics like Google ads, chatbots, and personalized LinkedIn messages, are relational marketing tactics even necessary anymore? We think yes. Digital marketing for your small business doesn’t replace your relationships and reputation, or vice versa. In fact, small businesses benefit from a marketing strategy that combines the two.

If you use Google to search “how to market my small business,” the Google algorithm generates nearly 9 billion results. The possibilities for marketing your small business can seem endless and overwhelming. We think it doesn’t need to be that way.