Marketing Plan Program

Successful marketing Simplified

Social media. Email funnels. Chatbots. SEO. Content marketing. Lead magnets. 

There’s so much noise out there in the marketing world. How do you know what works?

Discover the answer by developing a solid marketing plan. Figure out the right way to communicate with your ideal audience, and your marketing will naturally generate results.

Marketing Plan Program

Successful marketing Simplified

Social media. Email funnels. Chatbots. SEO. Content marketing. Lead magnets. 

There’s so much noise out there in the marketing world. How do you know what works?

Discover the answer by developing a solid marketing plan. Figure out the right way to communicate with your ideal audience, and your marketing will naturally generate results.

About the Program

8 Simple Steps to Better Marketing

We love working with small businesses. You’re passionate. You love what you do. You love the people you serve.

But being a small business ourselves, we also know it’s extremely difficult to translate your passion into words that persuade people into becoming paying customers. So how do you make sure your marketing actually boosts your revenue the way you need it to?

We’ve tailored each module to address the top concerns that we know all small business and organizations have when it comes to marketing: audience, messaging, positioning, and selecting the right tools that will get you the results you need.

This course will help you figure out a way forward. It’s more than just a crash course on how to quickly boost your marketing. Our program is structured to take an in-depth look at your marketing with a strategy-first mindset. We’ll help you examine each part of your marketing, piece by piece, so you can make lasting improvements.

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8 modules of easy to understand, quality content & personalized coaching in a group learning environment

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You’ll walk away with: a custom marketing plan, detailed descriptions of your ideal audience, core messaging documents & a system to strategically implement your marketing campaigns

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Connect & build relationships with fellow small business and organization leaders
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Unlimited, lifetime access to course modules & materials
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BONUS: You’ll be eligible to join our premium coaching community where you can find help and troubleshooting as you implement your marketing plan & tactics

Simple worksheets

to help you slowly build a new marketing plan for your business

Flexible Schedule

to help you complete your plan at a pace that works for you

Private community

where you can connect & brainstorm with your instructors & colleagues

What you’ll learn

Develop your messaging & tactics

The first half of the program focuses on messaging, and the second half focuses on tactics. By the end, you will have a strong foundational marketing strategy and a solid marketing plan that will guide your marketing efforts to success.

Part 1: Develop Your Messaging

Module 1: Know Your Why

Topic: Articulate Your Passion

What you’ll learn: How to clearly communicate your mission & vision.

What you’ll do: Craft a clear, well-defined, and inspiring mission and vision statements.

Module 2: Know Your Who

Topic: Identifying and Understanding Your Ideal Customers

What you’ll learn: How to find and communicate with the people you love to serve.

What you’ll do: Identify your target markets and develop detailed personas.

Module 3: Know Your What

Topic: Defining Your Offer and Position in the Market

What you’ll learn: How to present what you do in a way that clearly communicates the problems you solve, including in relation to your competitors.

What you’ll do: Organize your product or services into one (or more) well-defined offers and develop your positioning document.

Module 4: Know Your How

Topic: Developing Your Core Messaging

What you’ll learn: How to clearly communicate what you do in a persuasive manner.

What you’ll do: Develop your messaging framework with specific wording that resonates with your ideal audience to use as a reference for future marketing efforts.

Part 2: Develop Your Tactics

Module 5: Build Your Audience

Topic: Get Momentum Rolling

What you’ll learn: How to prioritize the tactics that will build awareness and interest for your business, based on the best ways to reach your ideal audience.

What you’ll do: List and rank the lead generation tactics that will work for your business, figure out what you need to develop or improve in your current marketing, and create a plan for implementation.

Module 6: Nurture Your Audience

Topic: Communicate to Convert

What you’ll learn: How to prioritize the tactics that will capture, convert, and close leads into paying customers, based on the best ways to persuade your ideal audience.

What you’ll do: List and rank the lead nurturing tactics that will work for your business, figure out what you need to develop or improve in your current marketing, and create a plan for implementation.

Module 7: Satisfy Your Customers

Topic: Systematically Solve Problems

 

What you’ll learn: How to systematically ensure you’re providing customers with the solutions you marketed to them so that you can consistently create satisfied customers.

What you’ll do: Examine some of your current customer experience and fulfillment business practices so you can systematize them into written processes and build upon them where necessary.

 

 

Module 8: Expand Your Customers

Topic: Grow Your Customer Base

What you’ll learn: How to turn your satisfied customers into your #1 marketing asset.

What you’ll do: Examine your current customer follow-up business practices so you can create written processes for collecting reviews, increasing recurring purchases, and stimulate a steady stream of high-quality referrals.

Packages

How do you want to learn?

About us

Why learn from us?

We’re first and foremost a group of people passionate about good communication and good marketing. It’s the heart behind how we serve our marketing clients, and it’s the heart behind this course.

We developed this course because we saw a need for high-quality content at an approachable price. We offer 1-on-1 strategy sessions with our marketing retainer clients, but quickly discovered that the price range was out of reach for many small businesses who desperately needed the help. 

So what could we do? If we lowered our prices, we wouldn’t be able to stay in business for very long (and that wouldn’t help anyone long-term). How could we build a sustainable solution to bring our knowledge and skills to a larger audience?

After some brainstorming among our team members and with some of our trusted business friends, we came up with the solution: group coaching. And guess what? As we built the course, we realized this is a much better way to fulfill our passion: helping as many businesses as possible get on the path to good marketing.

We hope this program will help you learn, grow, and build a better business!

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Experienced Instructors: We developed this course from our experience helping people just like you improve their marketing.

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Unique Learning Environment: The community learning setup provides a special learning environment. Each participant brings unique perspectives that will benefit the whole community!

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Follow-Up & Accountability: This isn’t a standard evergreen course where you’re left to understand the material on your own. While the course materials are on-demand, we provide a private community platform so we can follow up with you to make sure you both understand the information and know how to apply it.

Meet Your Program Leaders

Rebecca Horton

Rebecca Horton

Lead Instructor

Both a left-brain logician and a right-brain creative, Rebecca has spent her whole life fusing the technical with the beautiful.

Rebecca left her role as the corporate communications editor for an Inc. 5000 company to start her own digital marketing firm, and now enjoys using her design, development, writing, and strategy skills to help businesses tell stories and attract customers.

Courtney Thompson

Courtney Thompson

Assistant Instructor

Courtney loves telling businesses’ stories, building brands, and developing communities of loyal customers. She believes every business has a powerful story worth telling.

Prior to joining the Ingenium team, Courtney learned to craft powerful stories as a journalist. She’s been marketing local and small businesses for over 5 years.

Connie Harrington

Connie Harrington

Assistant Instructor

Bio coming soon!

Victoria Cook

Victoria Cook

Course Facilitator

Ever since her first journalism class in college, Victoria has been convinced that telling an honest and compelling story is the best way to communicate values and build community.

Victoria pursues telling stories through multiple mediums; design, video, and content are just a few. She strongly believes that every business deserves a distinct brand that reflect its values.

Let’s get started!