Online Marketing Strategy Course
Get Your Small Business Marketing Thriving
Discover the right marketing messaging and tactics to communicate with your ideal audience, and your marketing will naturally generate results. In our marketing strategy course, you’ll get personal coaching and build relationships with other small business owners along the way so you can make the most of your learning.
What’s Included
8 modules of easy-to-understand quality content and simple worksheets
Personalized coaching
Flexible at-your-own-pace schedule
Relationship-building opportunities with fellow small business and organization leaders
BONUS: You’ll be eligible to join our premium coaching community where you can find help and troubleshooting as you implement your marketing plan & tactics
Course Objectives
During the course, you’ll create:
A custom marketing plan
Detailed descriptions of your ideal audience
Core messaging documents
A system to strategically implement your marketing campaigns
Marketing Strategy Course Content
Part 1: Develop Your Messaging
Module 1: Know Your Why
Topic: Articulate Your Passion
What you’ll learn: How to clearly communicate your mission & vision.
What you’ll do: Craft a clear, well-defined, and inspiring mission and vision statements.
Module 2: Know Your Who
Topic: Identifying and Understanding Your Ideal Customers
What you’ll learn: How to find and communicate with the people you love to serve.
What you’ll do: Identify your target markets and develop detailed personas.
Module 3: Know Your What
Topic: Defining Your Offer and Position in the Market
What you’ll learn: How to present what you do in a way that clearly communicates the problems you solve, including in relation to your competitors.
What you’ll do: Organize your product or services into one (or more) well-defined offers and develop your positioning document.
Module 4: Know Your How
Topic: Developing Your Core Messaging
What you’ll learn: How to clearly communicate what you do in a persuasive manner.
What you’ll do: Develop your messaging framework with specific wording that resonates with your ideal audience to use as a reference for future marketing efforts.
Part 2: Develop Your Tactics
Module 5: Build Your Audience
Topic: Get Momentum Rolling
What you’ll learn: How to prioritize the tactics that will build awareness and interest for your business, based on the best ways to reach your ideal audience.
What you’ll do: List and rank the lead generation tactics that will work for your business, figure out what you need to develop or improve in your current marketing, and create a plan for implementation.
Module 6: Nurture Your Audience
Topic: Communicate to Convert
What you’ll learn: How to prioritize the tactics that will capture, convert, and close leads into paying customers, based on the best ways to persuade your ideal audience.
What you’ll do: List and rank the lead nurturing tactics that will work for your business, figure out what you need to develop or improve in your current marketing, and create a plan for implementation.
Module 7: Satisfy Your Customers
Topic: Systematically Solve Problems
What you’ll learn: How to systematically ensure you’re providing customers with the solutions you marketed to them so that you can consistently create satisfied customers.
What you’ll do: Examine some of your current customer experience and fulfillment business practices so you can systematize them into written processes and build upon them where necessary.
Module 8: Expand Your Customers
Topic: Grow Your Customer Base
What you’ll learn: How to turn your satisfied customers into your #1 marketing asset.
What you’ll do: Examine your current customer follow-up business practices so you can create written processes for collecting reviews, increasing recurring purchases, and stimulate a steady stream of high-quality referrals.
Instructor
Rebecca Horton
Chief Visionary Officer
Both a left-brain logician and a right-brain creative, Rebecca has spent her whole life fusing the technical with the beautiful.
Rebecca left her role as the corporate communications editor for an Inc. 5000 company to start her own digital marketing firm, and now enjoys using her design, development, writing, and strategy skills to help businesses tell stories and attract customers.
Pricing
Short Program
Best for planning your business idea
$497
+ Access to modules 1-4 on messaging
Access to modules 5-8 on tactics
+ Lifetime access to materials and upgrades
+ Support via private online community and email
Full Program
Best for powering up your marketing
$997
+ Access to modules 1-4 on messaging
+ Access to modules 5-8 on tactics
+ Lifetime access to materials and upgrades
+ Support via private online community and email
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