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The GA4 Switch: What Small Businesses Need to Know
As of July 1, 2023, Google has officially made the switch to GA4 (Google Analytics 4) from...
How to Choose a Marketing Budget
You’ve probably heard that marketing is not an add-on expense: it’s an investment in growth. But...
A Guide to Accounting for Real Estate Agents
A Growth Oriented Mindset “Creativity is great–but not in accounting.” – Charles Scott As a real...
Employee Benefits Small Businesses Can Offer
Health insurance. HSA’s and FSA’s. Paid Time Off. 401(k)’s. With various options available,...
How to Optimize Google Ads Campaigns
Right Time, Right Place “It’s strange, how you always manage to be in the right place, at the...
Office Moving Checklist for Back Office and Marketing Operations
Use our office moving checklist for back office and marketing operations to ease the stress that comes with an office location change.
Choosing Facebook vs. Google Ads
Facebook and Google are two of the most popular online advertising platforms, which can lead to a...
What to Expect When You Run Google Ads
Let’s tell a story, shall we? It’s the story of a young hero, building a life for himself and...
SEO Lead Scams to Avoid
It happened often. A notification would pop up on my phone: a warning email from someone who told...
Developing Your Brand Marketing Strategy
Sometimes I think a back office discussion on brand marketing strategy development goes something...
QuickBooks Payroll vs. Gusto: Which Is Right for You?
A comparison of QuickBooks vs. Gusto. Gusto is best for businesses that plan to grow beyond 50 employees. QuickBooks is great for smaller businesses who want the flexibility to run payroll through an app.
How to Choose a Marketing Budget
You’ve probably heard that marketing is not an add-on expense: it’s an investment in growth. But...
How to Optimize Google Ads Campaigns
Right Time, Right Place “It’s strange, how you always manage to be in the right place, at the...
Choosing Facebook vs. Google Ads
Facebook and Google are two of the most popular online advertising platforms, which can lead to a...
What to Expect When You Run Google Ads
Let’s tell a story, shall we? It’s the story of a young hero, building a life for himself and...
Developing Your Brand Marketing Strategy
Sometimes I think a back office discussion on brand marketing strategy development goes something...
Digital Marketing for Beginners
When you’re starting out with digital marketing, focus on these top 3 things: a customized website, ONE social media channel, and Google My Business.
Choosing a Marketing Agency: Go Local!
We have five reasons why working with a local digital marketing agency is a good idea for your small business.
Marketing Funnel Examples & Troubleshooting
Here are two examples of how a lead could travel through your marketing funnel. We also provide examples of troubleshooting funnel friction.
What’s a Digital Marketing Funnel?
Developing a digital marketing funnel suited to your business and audience is one element of several that strategizes your marketing so you work smarter not harder.
Why Small Business Need Digital Marketing
Though traditional marketing tactics still have their strategic place, digital marketing is the future for small business marketing. In this article, I’m going to give you five reasons why digital marketing is important – even crucial – for small businesses.
Small Business Marketing with Video
Small business marketing with video is a must. Read this article to learn why and how you can implement video in your marketing.
Marketing with Relational and Digital Tactics
Digital marketing doesn’t replace your relationships, or vice versa. Relational marketing tactics and digital tactics work best together.
A Guide to Accounting for Real Estate Agents
A Growth Oriented Mindset “Creativity is great–but not in accounting.” – Charles Scott As a real...
QuickBooks Payroll vs. Gusto: Which Is Right for You?
A comparison of QuickBooks vs. Gusto. Gusto is best for businesses that plan to grow beyond 50 employees. QuickBooks is great for smaller businesses who want the flexibility to run payroll through an app.
Critical Business Tax Deadlines (2022-2023)
The business tax deadline for federal tax returns for sole proprietorships and C corporations is April 18, 2023, but the deadline is March 15, 2023 for partnerships, multi-member LLC and S corporations.
11 Bookkeeping Mistakes That are Easy to Avoid
Are you mixing personal and business expenses or classifying everything as “Misc”? Learn how to fix these and other bookkeeping mistakes.
Small Business Finances: Financial Tips for Starting Up
It’s easy to organize your business finances when you know what’s involved. Here’s our simple guide to finance basics 101 for your startup.
When Should You Outsource Bookkeeping?
When is it time to outsource your bookkeeping and hand it off to a professional team? There’s actually a fairly simple, two question, litmus test.
Case Study: Home Health Organization Increases Profits with Ingenium’s Back Office Services
BrightStare Care Leesburg’s Partnership with Ingenium’s Finance & Administration Team created a stable basis for expansion.
Employee Benefits Small Businesses Can Offer
Health insurance. HSA’s and FSA’s. Paid Time Off. 401(k)’s. With various options available,...
Office Moving Checklist for Back Office and Marketing Operations
Use our office moving checklist for back office and marketing operations to ease the stress that comes with an office location change.
How to Get a Stress-Free Small Business Loan
Small business loans can be tricky to obtain. You can save yourself stress and hassle by preparing before you even approach a bank.
How to Plan Your Maternity Leave Replacement
Here’s an outline for creating a flexible maternity leave replacement plan that will help you feel less stressed and set clear expectations for your boss.
How Gratitude Can Reshape Your Business
It’s important as a leader to take the time to pause and reflect on your business. Gratitude is an essential mindset for running a business. It helps you frame the past with a sense of opportunity, looking at what was done and what can be done better. Mistakes become areas to grow. Clients become a supportive community. Challenges become chances to improve. Choosing gratitude positively reshapes your business. Here’s how.
Project Management Resources
You need the resources and tools to prepare you for project management success. Check out these curated helpful resources!
What is Project Management?
Project management gets you to your goals. Here, you’ll learn what project management and its 5 phases to success.
Federal Help for Small Businesses: The Cares Act
On Friday, the historic $2.2 trillion stimulus package passed the federal legislative and administrative branches to become law. The bill contains four provisions to provide assistance to small businesses, including those who are self-employed, freelancers, and independent contractors. Here is a summary of the bill and quick bullet-point answers to your most pressing questions.
Pandemic Business Funding: Know Your Options
Businesses and nonprofits of all sizes are getting hit hard right now due to the impact of the COVID-19 pandemic. Thankfully, many government and private funding sources are available to help businesses through this crisis. Read on to learn about the basic types of funding and how to apply for financing.
Quality Blog Post Creation: Be Helpful
Does the idea of writing a blog post make your palms sweat and heart race? Generally speaking, I...
The GA4 Switch: What Small Businesses Need to Know
As of July 1, 2023, Google has officially made the switch to GA4 (Google Analytics 4) from...
SEO Lead Scams to Avoid
It happened often. A notification would pop up on my phone: a warning email from someone who told...
Top Google Analytics Metrics & Reports
Google Analytics metrics can be a lot for a small business owner. We’re here to turn that overwhelming data into a constructive tool.
Website Hosting and Maintenance Costs Clarified
Website hosting and maintenance. We all know our websites need it, but few of us really understand...
10 Small Business Website Fails
We see too many websites that fail small businesses, maybe even yours. Here are the top 10 ways we see small business websites fail.
Questions for Choosing a Website Design Firm
To help you sift through the plethora of web designers available, we’ve put together a list of questions you should ask a digital marketing agency before signing on the dotted line.
Small Business Websites – Go Custom!
Your small business needs a customized website. Here’s 6 really good reasons for a customized small business website.
SEO for Small Business Marketing
SEO marketing has a reputation for being too technical and inaccessible for the average small business owner. Truth is, SEO can be pretty technical. But there’s a lot of really important (and not overly technical!) SEO work you can successfully do yourself to market your small business.
Content Creation for Small Businesses
Creating content in a sound-bite world is challenging. The pressure to have content immediately...