Choosing Facebook vs. Google Ads

Choosing Facebook vs. Google Ads

Facebook and Google are two of the most popular online advertising platforms, which can lead to a confusing and even misleading dichotomy for businesses choosing an advertising platform. Too often these two advertising platforms have been categorized as adversarial...
What to Expect When You Run Google Ads

What to Expect When You Run Google Ads

Let’s tell a story, shall we? It’s the story of a young hero, building a life for himself and those around him in a kingdom where life is short, brutish, and cruel. But our hero has found a means to escape these dark times, thanks to his ability to produce and sell a...
SEO Lead Scams to Avoid

SEO Lead Scams to Avoid

It happened often. A notification would pop up on my phone: a warning email from someone who told me my website was ranking poorly and I was missing out on tons of leads. With their help, I could rank #1 on Google and recapture my market. I admit, the first time it...
Developing Your Brand Marketing Strategy

Developing Your Brand Marketing Strategy

Sometimes I think a back office discussion on brand marketing strategy development goes something like this (in true The Office style): Business owner: “Question: What kind of branding is best?” Expert: “That’s a ridiculous question.” Business Owner: “False. An...
QuickBooks Online Payroll vs. Gusto Payroll

QuickBooks Online Payroll vs. Gusto Payroll

Trying to decide on QuickBooks vs. Gusto for accounting? Our guide breaks down the differences between the two softwares and reasons to pick one over the other. QuickBooks Online Payroll is one of the most popular accounting solutions available, with scalable software...
Critical Business Tax Deadlines (2022-2023)

Critical Business Tax Deadlines (2022-2023)

The business tax deadline for federal tax returns for sole proprietorships and C corporations is April 18, 2023, but the deadline is March 15, 2023 for partnerships, multi-member LLC and S corporations. A federal tax extension generally provides six more months to...