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SEO marketing has a reputation for being too technical and inaccessible for the average small business owner. Truth is, SEO can be pretty technical. But there’s a lot of really important (and not overly technical!) SEO work you can successfully do yourself to market your small business.

Video is a must for marketing these days – including marketing small businesses. According to a Forbes article on small business video marketing, 66% of consumers would prefer watching a video to learn about a product rather than reading about it, and they spend about 16 hours per week watching video. Additionally, 81% of all businesses use video in their marketing – even B2B marketing.

With digital marketing tactics like Google ads, chatbots, and personalized LinkedIn messages, are relational marketing tactics even necessary anymore? We think yes. Digital marketing for your small business doesn’t replace your relationships and reputation, or vice versa. In fact, small businesses benefit from a marketing strategy that combines the two.

If you use Google to search “how to market my small business,” the Google algorithm generates nearly 9 billion results. The possibilities for marketing your small business can seem endless and overwhelming. We think it doesn’t need to be that way.

When you search for something “near me,” you are using Google local search. And if you’re a business that has a physical location, Google local search (or local SEO) is a tactic you should not miss for marketing your small business. And your Google My Business listing is the best (and easiest!) way to boost your local SEO.

Holistic strategy involves taking a deep dive into your business from its purpose to its brand story. Here are three foundational areas to help make your strategy more customized and successful.

Creating content in a sound-bite world is challenging. The pressure to have content immediately...

Boost your small business marketing with the right platforms. We explain the best tactics to use and include a free course on marketing!

Unless you’re a small business marketing firm, you didn’t start your small business because you just love marketing. This is where outsourcing your small business marketing gives you the leverage to make your marketing better.

Marketing can seem expensive and nebulous. It’s easy to throw money at it in Facebook ads or website design and simply hope
there’s some kind of return at the end of the year.

But hope is not a strategy. And especially as we recover from a global pandemic, small businesses of all sizes need a marketing strategy now more than ever.