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How to Plan Your Maternity Leave Replacement
Here’s an outline for creating a flexible maternity leave replacement plan that will help you feel less stressed and set clear expectations for your boss.
When Should You Outsource Bookkeeping?
When is it time to outsource your bookkeeping and hand it off to a professional team? There’s actually a fairly simple, two question, litmus test.
How Much Does Website Hosting and Maintenance Cost? (and 5 more questions answered!)
Website hosting and maintenance. We all know our websites need it, but few of us really understand...
10 Ways Small Business Websites Fail
We see too many websites that fail small businesses, maybe even yours. Here are the top 10 ways we see small business websites fail.
Why Go with a Local Marketing Agency
We have five reasons why working with a local digital marketing agency is a good idea for your small business.
Digital Marketing Funnel Examples & Troubleshooting
Here are two examples of how a lead could travel through your marketing funnel. We also provide examples of troubleshooting funnel friction.
What’s a Digital Marketing Funnel?
Developing a digital marketing funnel suited to your business and audience is one element of several that strategizes your marketing so you work smarter not harder.
Questions for Choosing the Right Website Design Firm
To help you sift through the plethora of web designers available, we’ve put together a list of questions you should ask a digital marketing agency before signing on the dotted line.
Why Digital Marketing is Important for Small Businesses
Though traditional marketing tactics still have their strategic place, digital marketing is the future for small business marketing. In this article, I’m going to give you five reasons why digital marketing is important – even crucial – for small businesses.
Small Business Marketing with a Customized Website
I’ve lived the years of frustration trying to market a small business with a template website, and I can tell you that it’s not worth it. I have 6 really good reasons why you should market your small business with a custom website.
SEO for Small Business Marketing
SEO marketing has a reputation for being too technical and inaccessible for the average small business owner. Truth is, SEO can be pretty technical. But there’s a lot of really important (and not overly technical!) SEO work you can successfully do yourself to market your small business.
Small Business Marketing with Video
Video is a must for marketing these days – including marketing small businesses. According to a Forbes article on small business video marketing, 66% of consumers would prefer watching a video to learn about a product rather than reading about it, and they spend about 16 hours per week watching video. Additionally, 81% of all businesses use video in their marketing – even B2B marketing.