Meet Our Team

We are a team of innovative, detailed, strategic, and caring people.

We care about our clients and invest ourselves in their businesses. We strive to simplify complexities, and make the intimidating approachable.

We are insured professionals who value excellence, integrity, transparency, and hard work. We believe that we do more good together than alone.

In everything we do, we bring dedication, hard work, and creativity to help you succeed!

The Outsourced Administration Team

Jonathan Horton, President and CEO

Jonathan Horton


From nonprofits to small businesses to professional firms, Jonathan has been the right-hand man to established businessmen and executives for over 10 years. Whether he is assisting with organizational management or overseeing your bookkeeping and administration, Jonathan brings a partnership mindset, focused attention to details, and a dedication to integrity to his work.

Jonathan serves as an Ambassador and as a member of the Finance Committee for the Top of the Valley Chamber of Commerce. He is also the co-leader of a Chamber leadshare group, and serves on the PR Committee for the Blue Ridge Association of Realtors.

Matt Endres, Executive Vice President

Matt Endres

Executive VP

Matt has spent his career managing the US logistics for an international book publishing company, as well as their financial administration and vendor relationships. Our resident customer service expert, Matt brings a warm personality, a love of teaching, and a caring spirit to all of our client relationships.

Jenny Nelson, Bookkeeping & Administration

Jenny Nelson

Bookkeeping & Administration

Prior to joining our team, Jenny worked as a bookkeeper in higher education. She brings her knowledge of organizational accounting and administration to help our clients track their finances. 

The Marketing & Branding Team

Rebecca Horton, Vice President of Marketing

Rebecca Horton

VP of Marketing Services

Both a left-brain logician and a right-brain creative, Rebecca has spent her whole life fusing the technical with the beautiful. Rebecca left her role as the corporate communications editor for an Inc. 5000 company to start her own digital marketing firm, and now enjoys using her design, development, writing, and strategy skills to help businesses find their audience and tell their story.

Rebecca serves on the Marketing & Branding Committee for the Top of the Valley Chamber of Commerce, and is a Trello Leader for Winchester and Northern Virginia.


Joe Cheatwood, Data Management

Derek Archer

Senior Marketing Strategist

Derek is our lead senior marketing strategist. When Derek isn’t busy figuring out how to solve growth hurdles for people, he’s reading and watching the latest content on Inbound strategies from Dharmesh Shah, Brian Halligan, Gary Vee, and the Supremacy Digital team.

Derek loves connecting with people, and teaching them all about how to tell their story and reach their ideal customers. Derek is also a Trello leader and loves livestreaming, and so come by and say hello!

Amy Deems, Data Management

Hannah Cudal

Website Manager & Designer

Hannah is our lead web manager and designer. She brings our clients fresh websites that are both stylish and functional. She manages our team of web designers, and ensures that every client receives quality work.

When she is not designing websites, Hannah is out adventuring and exploring the world. Right now, Hannah volunteers as tech support for Free Burma Rangers, an organization that assists people affected by the conflict in Burma.


Joe Cheatwood, Data Management

Courtney Thompson

Account Manager & Marketing Strategist

Bio coming soon!

Rebecca Horton, Vice President of Marketing

Abbey Elder

Account Manager & Social Media Strategist

Abbey helps businesses improve their social media presence with creativity, purpose, and a fresh perspective. Also a writer and artist, she enjoys getting to know you, your business, and your preferences so she can help you stand apart from the competition. When she’s not busy keeping up with the latest strategies, she draws portraitures and other commissions.

Joe Cheatwood, Data Management

Katie Collins

Project Manager

Bio coming soon!

Joe Cheatwood, Data Management

David Chaudhary

Development & SEO Project Manager

Bio coming soon!

Amy Deems, Data Management

Noah Elder

Graphic Designer

Bio coming soon!

Joe Cheatwood, Data Management

Stef Zamora

Website Maintenance

Stef is a front-end developer and SEO specialist who likes humor, art, business, technology, nature and traveling. She considers herself a growth hacker at heart who enjoys helping organizations towards their sustainable growth. In her free time, Stef enjoys creating artwork and spending time in nature. 


The Business Consultant Team

Jim Bentley, Business Mentoring & Strategy

Jim Bentley

Business Mentoring & Strategy

Throughout his career spanning over three decades, Jim has started and run several successful businesses and nonprofits. A certified business planner and nonprofit consultant, Jim brings his experience in organizational management and his heart for service to his clients, helping them simplify their businesses and restoring their joy of ownership.

David Walter, Research, Analytics & Data Visualization

David Walter

Research, Analytics & Data Visualization

David has over a decade of experience in strategic planning, business intelligence and research, organizational development, and human resource analytics for top Fortune 500 companies. As a data visualization specialist, David’s passion is making research and data analytics approachable for everyone, including small businesses.

Get In Touch with Us

Phone Number

We are based in Winchester, Virginia, and serve clients across Northern Virginia, the Shenandoah Valley, and beyond!

Our Partners

We believe in teamwork, both in our company and in our community. Through these networks, we partner with other businesses who share our values. Together, we help our clients find the best support possible on their path to success.

Ready to get started?

Learn more about our services, or get in touch to let us know how we can help you thrive!